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Care Essentials

Bra, Swimwear and Lingerie Care

The best way to care for your bras, swimwear and lingerie is to hand wash them with a mild detergent. We sell Forever New and Soak.


Forever New is available as a liquid and powder. It is safe, effective and gentle to prolong the life of new garments and can restore newness to older garments.


Soak is a rinse-free, environmentally-friendly formula. It’s perfect for washing your laciest lingerie, swimwear, bras, and active wear.

  • Fill a sink or container with warm or cold water (based on product care directions).
  • Add mild detergent to container
  • Soak lingerie per instructions on detergent
  • If using product that requires rinsing, gently rinse your bras
  • Pat dry with a towel and reshape the cups. Never wring out your bras, swimwear and lingerie.
  • Hang or lay flat to dry. Never dry in dryer!


Your favorite everyday bra typically lasts approximately 6 months depending how often you wear it, wash it and take care of it. Contrary to opinion washing your bras correctly will extend the life of your bra.


A good rule of thumb if you have a bra you find yourself wearing everyday, call us and order another 2. At the minimum have a ‘bra to wear, bra to rest and bra to wash.’ 


We recommend 6-7 bras for your bra wardrobe:

  • 3 Basic everyday bras (we love a great supportive bra – t-shirt bras offer a great smooth look)
  • 1 plunge bra
  • 1 lacy bra
  • 1 great fitting convertible strapless bra
  • At least 1 sports bra